The advertising world is continually changing, bringing in new brands, trends, and media. Manthan has a research-based updated syllabus that applies to new age advertising. The faculties are industry-experienced subject matter experts (SMEs). They cover the latest trends in advertising, creative ideas, and design. Practical experience is given to students – from idea development to design execution. The courses take the student beyond academics. They are introduced to the various domains of creative arts like literature, films, music, design thinking, automation in designing, packaging design, product design, fashion, and Ad competitions. Manthan students have won the highest number of Maharashtra state art competition awards since 2009.